It’s no secret - HubSpot is one of the preferred tools used by marketing and business development teams globally. HubSpot’s mission is to make inbound marketing accessible to everyone.
In the year 2008, a group of young entrepreneurs who had started an innovative startup had incurred a debt of over $20,000 and were looking out for options to pay their bills. It was the time when Obama-McCain elections were around the corner. They came up with an idea of selling a limited edition of cereals boxes called Obama O’s and Captain McCain.
Okay, so you have already set up a business? Registration? Done. Paperwork? Done. Now how are you going to market your business to acquire your customers? Flyers? Advertisements? Grapevine? Emails? Content? Or you have already implemented a strategy but it is still not yielding results? Whatever strategy you may choose, make sure it falls under the ambit of your budget.
Are you a manufacturing company and you have been told digital channels are not for you! Stop relying on your traditional marketing approach and focus more on these 7 digital strategies to drive traffic to your website, create brand awareness and generate leads.
For the inventive marketers, the rise of influencer marketing creates a world of possibilities. Use of social media influencers in promoting brands opens up new channels to connect with customers more directly, organically and at a large scale.