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Facebook Will Soon Let Users Control the Data Flow. What Should Marketers Do?

[fa icon="calendar'] Sep 18, 2019 2:57:36 AM / by Gayathri Vishwanathan posted in social media marketing

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The landscape of marketing has changed ever since Facebook launched Facebook ads in 2007. From being a social network site where people could connect with each other, Facebook became an ideal platform for small-medium businesses to advertise their products and engage with their buyers. With its wide reach and with over 2.41 billion Monthly Active Users (MAUs) as on June 2019, Facebook is an important platform to consider while planning your marketing strategy. Its laser-sharp audience targeting options and other options such as location-based marketing and re-marketing campaigns had made it a hot favorite among marketers.

How Can B2B Companies Leverage WhatsApp For Business

[fa icon="calendar'] May 31, 2019 6:47:04 AM / by Shreyansh Surana posted in social media marketing, B2BMarketing, WhatsApp, B2C Marketing

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It’s official now!

After months of speculation, Mark Zuckerberg announced the launch of WhatsApp ads from 2020.

Like Instagram stories, the WhatsApp ads will appear on the WhatsApp stories section, and you will be able to swipe up to visit the promotional page or the website of the brand. This essentially means you can send rich message formats, get discovered quickly, and drive business efficiently.

Must-Have Skills for B2B Marketing Success

[fa icon="calendar'] Nov 22, 2018 9:11:52 PM / by Shreyansh Surana posted in Marketing, Marketing Technology, social media marketing, B2BMarketing

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While talking to a lot of prospective customers every day, the question we face, what are the must-have skills for B2B marketing success? So we thought why not write in detail about it. So let’s look at the key skills required for a successful B2B marketing team.

Why Hubspot’s new marketing starter @$50/m is going to shake up the marketing automation world

[fa icon="calendar'] Jul 25, 2018 2:36:45 PM / by Shreyansh Surana posted in SaaS Marketing, social media marketing, white hat SEO, Manufacturing, HubSpot Email Marketing

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It’s no secret - HubSpot is one of the preferred tools used by marketing and business development teams globally. HubSpot’s mission is to make inbound marketing accessible to everyone.

Marketing Activities in Start-ups – What To Outsource And What Not?

[fa icon="calendar'] Jul 16, 2018 8:57:45 PM / by Shreyansh Surana posted in Marketing Technology, search engine rankings, social media marketing, Account Based Manufacturing, HubSpot Email Marketing

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In the year 2008, a group of young entrepreneurs who had started an innovative startup had incurred a debt of over $20,000 and were looking out for options to pay their bills. It was the time when Obama-McCain elections were around the corner. They came up with an idea of selling a limited edition of cereals boxes called Obama O’s and Captain McCain.

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