In the year 2008, a group of young entrepreneurs who had started an innovative startup had incurred a debt of over $20,000 and were looking out for options to pay their bills. It was the time when Obama-McCain elections were around the corner. They came up with an idea of selling a limited edition of cereals boxes called Obama O’s and Captain McCain.
Okay, so you have already set up a business? Registration? Done. Paperwork? Done. Now how are you going to market your business to acquire your customers? Flyers? Advertisements? Grapevine? Emails? Content? Or you have already implemented a strategy but it is still not yielding results? Whatever strategy you may choose, make sure it falls under the ambit of your budget.
Are you a manufacturing company and you have been told digital channels are not for you! Stop relying on your traditional marketing approach and focus more on these 7 digital strategies to drive traffic to your website, create brand awareness and generate leads.
For the inventive marketers, the rise of influencer marketing creates a world of possibilities. Use of social media influencers in promoting brands opens up new channels to connect with customers more directly, organically and at a large scale.
Influencer marketing is one of the quick and best ways to build your brand on the online platform and create awareness among your target customers.
The beauty of influencer marketing is that - your targeted audience is already available, you just need to establish a win-win partnership with your influencer and start offering fantastic value to your audience.