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Suspect, Prospect, Lead, Opportunity! What They Mean.

[fa icon="calendar'] Feb 28, 2017 5:34:59 PM / by Shreyansh Surana posted in Sales Enablement

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I am in Marketing Automation & CRM industry for quite a long time now. Its interesting to see the changes its going through every day.


CRM now has expanded its wings from being just Sales Force Automation to Marketing Automation and other areas too. There are a lot of new terminologies which has cropped up apart from the traditional SFA terms like Opportunity, Quote, Order, etc.. Lets see the different terminology used in lead management like suspects, prospects, lead ( qualified, unqualified ), opportunity.


Let's see what they mean in reality instead of the standard dictionary definitions. This is a typical business scenario: There is a banking exhibition happening in the city. There are around 50 banks participating and there are around 50000 visitors.

5 commandments to Fail Safe Selling

[fa icon="calendar'] Feb 24, 2017 12:12:36 AM / by Shreyansh Surana posted in Sales Enablement

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Marketing and Sales are two important pillars of any business. Marketing & Sales are always tough nuts to crack. The reason being, Marketing & Sales deal with one of the most intelligent creatures on this earth – HUMANS.


The same HUMANS have observed, learned and identified different ways of marketing and selling and the following five steps are the Fail Safe Marketing & Sales technique for any B2B company. Looks Interesting!! Let us get the ball rolling.

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