Software as a Service has been around since the 1960s. SaaS model saw a sudden boom in the 1990s with the shrinking cost of computers. Today, the SaaS marketplace is much larger than it has ever been and is, interestingly, continuing to grow. With applications ranging from uses in CRM, business intelligence, e-commerce, financing, and HR (to name a few), the SaaS domain is highly competitive. Maintaining a steady stream of high-quality leads is very critical in such an environment.
If you are in the IT and the Software-as-a-Service (SaaS industry), let me tell you, there cannot be a better time than this to grow your business.
The convenience of the subscription model and the maturity of cloud technology has made SaaS companies popular. In 2018 alone, 15 SaaS companies including Dropbox, DocuSign, and Spotify went public; while HubSpot launched HubSpot Ventures in December to invest in companies that build SaaS products.
It’s no secret - HubSpot is one of the preferred tools used by marketing and business development teams globally. HubSpot’s mission is to make inbound marketing accessible to everyone.
SaaS companies have shown tremendous growth over the past few years. With the technological advancement, it’s now easier and cheaper to develop software and offer it on a subscription model.
Time is money, the famous saying becoming more relevant nowadays as more businesses are trying to cut on both