You are young and you are in a highly competitive marketplace. The SaaS model has made technology more convenient, highly accessible, and commercially viable. Both the B2B and B2C world are increasingly adopting SaaS-based products. If you want to get noticed in this world that is increasingly dominated by digital, you have to get to the top of the search results page, because that is how a lot of people are going to be looking for what you are delivering.
When marketing your brand and products online, which social media channels should you use? This can be a confusing and tough choice to make. Ideally, you will want to be present everywhere but that can backfire; it takes up way too many resources to be dedicated to all the popular platforms out there and to be able to do justice to the audiences. So as you are being selective, trying to decide which few channels you should be focusing your marketing strategy on, let us make a case for the use of Instagram for your business.
The very nature of a SaaS business model means that you cannot really rely on traditional media like newspapers, radio or television to demonstrate your products. The audiences tuned into these channels need to see a product in action in order to be persuaded to make a purchase. This is why when the marketing of SaaS products is concerned, it is natural to employ digital marketing tactics. This is where your audience is most likely to actively engage with you and your product, and also where you can drive them to experience the product by directing them to your website.
Software as a Service has been around since the 1960s. SaaS model saw a sudden boom in the 1990s with the shrinking cost of computers. Today, the SaaS marketplace is much larger than it has ever been and is, interestingly, continuing to grow. With applications ranging from uses in CRM, business intelligence, e-commerce, financing, and HR (to name a few), the SaaS domain is highly competitive. Maintaining a steady stream of high-quality leads is very critical in such an environment.
If you are in the IT and the Software-as-a-Service (SaaS industry), let me tell you, there cannot be a better time than this to grow your business.
The convenience of the subscription model and the maturity of cloud technology has made SaaS companies popular. In 2018 alone, 15 SaaS companies including Dropbox, DocuSign, and Spotify went public; while HubSpot launched HubSpot Ventures in December to invest in companies that build SaaS products.