Every marketer wants to rank higher in SERPs and come to #1 in search results a.k.a Google Search Results. Your webpage performance plays a critical role in your ranking in SERPs.
Marketers invest their time and money into SEO to rise higher in SERPs. Higher web page rank will not only generate good traffic but also gives you more leads.
With Google's dynamic algorithm, it's tough to keep up all the factors which impact your rankings. You never know which ranking factors are in and which are not.
Read this post to learn what's new in 2018 ranking factors.