If you have browsed your mobile phone for getting the latest scoop on google, you might have seen Google AMP (Accelerated Mobile Pages) carousel or a small lightning logo, appears in the top search results. You might be wondering what AMP is and why everyone is talking about it. Well, whether you are tech or non-tech, you should know about AMP, as this is going to be the future of mobile marketing.
4.77 bn of world’s population is currently using a mobile phone, and it is expected to pass 5 bn by 2019. The mobile devices have become an essential part of our life. Apart from food, air, and water, we need the mobile phone to survive.