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SaaS Marketing : Where to begin...

[fa icon="calendar'] Aug 18, 2017 10:56:30 PM / by Shreyansh Surana posted in B2B Marketing, Digital Marketing, Marketing, Marketing Operations, Marketing Technology, MarTech, SaaS, SaaS Marketing

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SaaS companies have shown tremendous growth over the past few years. With the technological advancement, it’s now easier and cheaper to develop software and offer it on a subscription model.


Time is money, the famous saying becoming more relevant nowadays as more businesses are trying to cut on both and SaaS comes out to be the savior in this case, with maintenance responsibilities shifting away from IT department and quicker adoption across the workforce, SaaS has become a hot favorite.


You have a SaaS product and want to market it. Below is your pointer to begin with...


Fuel of Digital Marketing Growth Engine : Content

[fa icon="calendar'] Feb 23, 2017 2:11:02 AM / by Shreyansh Surana posted in Digital Marketing, MarTech

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Most of us consume content from digital channels from early morning to late night. According to an infographic from The Word Pro


In the first 60 seconds of your day, Facebook receives over 4 million likes. More than 2 million Instagram hearts turn red & more than 350,000 tweets. Every minute, 300 hours of video is uploaded to youtube & nearly 7 million snapchat videos.

My Digital Marketing Isn't Working

[fa icon="calendar'] Jan 24, 2017 1:06:30 PM / by Shreyansh Surana posted in Digital Marketing, Marketing Operations, MarTech

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While you are reading this, I can imagine you thinking, I have done everything right in my digital marketing strategy including using great marketing tools but then the results are not showing up. Don’t worry, you are not the only one, a lot of Founders, CEOs' and Marketing heads have the same worry running in their minds.

Who is a Marketing Technologist

[fa icon="calendar'] Jan 18, 2017 7:41:54 AM / by Shreyansh Surana posted in Marketing Technologist, Marketing Technology, MarTech

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Traditional marketing was all about fighting for the space to spread the word out about your brand. The marketing experts in the earlier days were more inclined towards having a strategy on being more creative in branding and generating more leads.

Why We Started Fractional CMO

[fa icon="calendar'] Jan 17, 2017 5:31:00 PM / by Shreyansh Surana posted in Fractional CMO, Marketing Partner, MarTech

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I have been into technology marketing for over a decade. Many times, I have been asked ‘what’s your role in your company’ and the answer which I consistently give in last few years has been “I learn and practice MarTech”.

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