We are all about #MarTech

Marketing Activities in Start-ups – What To Outsource And What Not?

[fa icon="calendar'] Jul 16, 2018 8:57:45 PM / by Shreyansh Surana posted in Marketing Technology, search engine rankings, social media marketing, Account Based Manufacturing, HubSpot Email Marketing

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In the year 2008, a group of young entrepreneurs who had started an innovative startup had incurred a debt of over $20,000 and were looking out for options to pay their bills. It was the time when Obama-McCain elections were around the corner. They came up with an idea of selling a limited edition of cereals boxes called Obama O’s and Captain McCain.

SaaS Marketing : Where to begin...

[fa icon="calendar'] Aug 18, 2017 11:56:30 AM / by Shreyansh Surana posted in B2B Marketing, Digital Marketing, Marketing, Marketing Operations, Marketing Technology, MarTech, SaaS, SaaS Marketing

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SaaS companies have shown tremendous growth over the past few years. With the technological advancement, it’s now easier and cheaper to develop software and offer it on a subscription model.

Time is money, the famous saying becoming more relevant nowadays as more businesses are trying to cut on both

7 Top Digital Marketing Technology Trends in 2017

[fa icon="calendar'] Jan 25, 2017 1:55:53 AM / by Shreyansh Surana posted in Digital Marketing, Marketing Technology

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2016 was big for digital marketing technologies. Many of the forecasted digital marketing technology trends for 2016 were practiced in full swing especially:

Who is a Marketing Technologist

[fa icon="calendar'] Jan 17, 2017 7:41:54 PM / by Shreyansh Surana posted in Marketing Technologist, Marketing Technology, MarTech

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Traditional marketing was all about fighting for the space to spread the word out about your brand. The marketing experts in the earlier days were more inclined towards having a strategy on being more creative in branding and generating more leads.

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