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SaaS Marketing : Where to begin...

[fa icon="calendar'] Aug 18, 2017 10:56:30 PM / by Shreyansh Surana posted in B2B Marketing, Digital Marketing, Marketing, Marketing Operations, Marketing Technology, MarTech, SaaS, SaaS Marketing

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SaaS companies have shown tremendous growth over the past few years. With the technological advancement, it’s now easier and cheaper to develop software and offer it on a subscription model.

 

Time is money, the famous saying becoming more relevant nowadays as more businesses are trying to cut on both and SaaS comes out to be the savior in this case, with maintenance responsibilities shifting away from IT department and quicker adoption across the workforce, SaaS has become a hot favorite.

 

You have a SaaS product and want to market it. Below is your pointer to begin with...

 

7 Top Digital Marketing Technology Trends in 2017

[fa icon="calendar'] Jan 25, 2017 1:55:53 PM / by Shreyansh Surana posted in Digital Marketing, Marketing Technology

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2016 was big for digital marketing technologies. Many of the forecasted digital marketing technology trends for 2016 were practiced in full swing especially:

  • Video marketing – Video being used for Facebook & Twitter ads, F8 introduced live video interactions and Google added video ads in-SERP
  • Mobile marketing – more than 80 percent of internet users used smartphones
  • Augment reality (remember Pokemon Go) and IoT paved a new ground for digital marketing

Who is a Marketing Technologist

[fa icon="calendar'] Jan 18, 2017 7:41:54 AM / by Shreyansh Surana posted in Marketing Technologist, Marketing Technology, MarTech

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Traditional marketing was all about fighting for the space to spread the word out about your brand. The marketing experts in the earlier days were more inclined towards having a strategy on being more creative in branding and generating more leads.

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