We are all about #MarTech

SaaS Marketing : Where to begin...

[fa icon="calendar'] Aug 18, 2017 11:56:30 AM / by Shreyansh Surana posted in B2B Marketing, Digital Marketing, Marketing, Marketing Operations, Marketing Technology, MarTech, SaaS, SaaS Marketing

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SaaS companies have shown tremendous growth over the past few years. With the technological advancement, it’s now easier and cheaper to develop software and offer it on a subscription model.


Time is money, the famous saying becoming more relevant nowadays as more businesses are trying to cut on both and SaaS comes out to be the savior in this case, with maintenance responsibilities shifting away from IT department and quicker adoption across the workforce, SaaS has become a hot favorite.


You have a SaaS product and want to market it. Below is your pointer to begin with...


The 6 essentials to succeed in Marketing Operations

[fa icon="calendar'] Apr 21, 2017 10:37:43 PM / by Shreyansh Surana posted in B2B Marketing, Marketing Operations, Uncategorized

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Wikipedia describes marketing operations as a relatively young discipline within corporate marketing. While the scope of marketing operations varies from company to company, its activities range from handling marketing automation, social media marketing, SEO, pipeline reporting, ad management, data management etc.


By virtue of being the hub of marketing, the marketing operations team interacts with people from different disciplines which include product marketing, field marketing, inside sales, sales, PR & content team among others. In my experience, while working in marketing operations department here are the 6 essentials to succeed & become more productive.

Which HAT are you wearing today?

[fa icon="calendar'] Feb 8, 2017 9:27:37 AM / by Shreyansh Surana posted in Digital Marketing, Marketing Operations

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I came across a wonderful blog from Seth Godin, which says that every individual wears one of the following three hats at their job. 


  • Scientist: The Scientist does experiments. 
  • Engineer: The Engineer builds things that work.
  • Operations: The Operations Manager takes the handbook and executes on it.


At Fractional CMO, we always think from the marketing perspective and while reading Seth's blog, I was trying put these hats on the key roles in marketing and see what is the tasks each one these roles would undertake.

Marketing Operations : In House or Outsource?

[fa icon="calendar'] Feb 3, 2017 12:52:38 AM / by Shreyansh Surana posted in Marketing Operations

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After we published our blog: My Digital Marketing isn’t working, we received few queries from CEOs and CMOs and found a common thread in all the queries is, I now understand the importance of Marketing Operations, now what next? Is Marketing Operations really a full-time activity? Bang on. This question made me write this post.

My Digital Marketing Isn't Working

[fa icon="calendar'] Jan 24, 2017 1:06:30 AM / by Shreyansh Surana posted in Digital Marketing, Marketing Operations, MarTech

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While you are reading this, I can imagine you thinking, I have done everything right in my digital marketing strategy including using great marketing tools but then the results are not showing up. Don’t worry, you are not the only one, a lot of Founders, CEOs' and Marketing heads have the same worry running in their minds.

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