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Marketing Automation: A Game-Changer for SaaS Companies

[fa icon="calendar'] Feb 28, 2019 2:13:44 AM / by Shreyansh Surana posted in SaaS, Marketing Automation

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SaaS companies have given a major boost to businesses worldwide over the last few years. Instead of making large initial investments in technological infrastructure which can place heavy burdens on a new business, they can choose to pay a convenient subscription fee and use the services offered by SaaS companies remotely. The flexibility and the value this adds to a business's working model is what makes SaaS-based platforms so popular. The Statistics Portal estimates the SaaS market will be worth $132.57 billion by 2020 worldwide.

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