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Why influencer marketing is a game changer

[fa icon="calendar'] Feb 22, 2018 11:41:33 AM / by Jyotsana Yadav posted in Digital Marketing, Inbound Marketing, Influencer, Influencer Marketing, influencer marketing trends, social media marketing

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For the inventive marketers, the rise of influencer marketing creates a world of possibilities. Use of social media influencers in promoting brands opens up new channels to connect with customers more directly, organically and at a large scale.

Influencer marketing is one of the quick and best ways to build your brand on the online platform and create awareness among your target customers.


The beauty of influencer marketing is that - your targeted audience is already available, you just need to establish a win-win partnership with your influencer and start offering fantastic value to your audience.

7 Essential Inbound Marketing Strategies Every Business Should Use

[fa icon="calendar'] Nov 1, 2017 2:17:50 PM / by Jyotsana Yadav posted in Digital Marketing, Fractional CMO, Inbound Marketing, inbound marketing strategies, Inbound tactics

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You’ve planned your business, started working on your product or service and now you are ready to begin your marketing process.


Awesome! Here comes the real crunch. You may be wondering which inbound marketing strategy you should opt to get the maximum benefit. You have heard a lot about inbound marketing and its benefits but are not sure which approach will work best for you.


If you are reading this, then it's a good start, as this blog will give you insights to some of the most trusted inbound marketing strategies which are used by many successful businesses.

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