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Why influencer marketing is a game changer

[fa icon="calendar'] Feb 21, 2018 11:41:33 PM / by Jyotsana Yadav posted in Digital Marketing, Inbound Marketing, Influencer, Influencer Marketing, influencer marketing trends, social media marketing

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For the inventive marketers, the rise of influencer marketing creates a world of possibilities. Use of social media influencers in promoting brands opens up new channels to connect with customers more directly, organically and at a large scale.

Influencer marketing is one of the quick and best ways to build your brand on the online platform and create awareness among your target customers.

 

The beauty of influencer marketing is that - your targeted audience is already available, you just need to establish a win-win partnership with your influencer and start offering fantastic value to your audience.

How to increase your SERPs in 2018

[fa icon="calendar'] Jan 31, 2018 10:22:16 PM / by Jyotsana Yadav posted in Digital Marketing, Fractional CMO, Page ranking, Ranking factors, SEO rankings, SEO services, SEO Tools, SERPs trends

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Every marketer wants to rank higher in SERPs and come to #1 in search results a.k.a Google Search Results. Your webpage performance plays a critical role in your ranking in SERPs.

 

Marketers invest their time and money into SEO to rise higher in SERPs. Higher web page rank will not only generate good traffic but also gives you more leads.

 

With Google's dynamic algorithm, it's tough to keep up all the factors which impact your rankings. You never know which ranking factors are in and which are not.

Read this post to learn what's new in 2018 ranking factors.

Learn how to grow your business by blogging

[fa icon="calendar'] Jan 29, 2018 10:36:42 PM / by Shreyansh Surana posted in Blog, Blog posts, Bloggers, Blogging, Digital Marketing, Fractional CMO, Grow your business

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In the current market scenario where everything is shifting online, any company, of any size -- whether it’s one-person business or an MNC -- must consider how digitization is affecting business as we know it. Business is shifting online. And, you need a blogging strategy to drive some of it your way.

Blogging, as you know, is one way to drive online traffic to your business.

 

And the reason we singled out blogging as your go-to-strategy for online is because it is the keystone that supports the rest of your online marketing.

7 Marketing Tools every Agency should have in their kitty

[fa icon="calendar'] Nov 9, 2017 5:41:25 AM / by Jyotsana Yadav posted in Digital Marketing, Google AdWord, Google Analytics, Growth Robotics, HootSuite, HubSpot, MailChimp, marketing agencies, marketing tools, Wordpress

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Do you know there are approximately 51 million small and medium-sized businesses in India alone? With such a huge number like this, every small/ medium scale business owners are looking gamesmanship in this competitive market.

 

If you happen to be the owner of the business, then you must be looking for strategies and effective marketing tools to bump up your business. In today's world, online presence is a must for every business to survive. You should keep yourself updated with every marketing tools to get that competitive edge you always desired.

7 Essential Inbound Marketing Strategies Every Business Should Use

[fa icon="calendar'] Nov 1, 2017 3:17:50 AM / by Jyotsana Yadav posted in Digital Marketing, Fractional CMO, Inbound Marketing, inbound marketing strategies, Inbound tactics

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You’ve planned your business, started working on your product or service and now you are ready to begin your marketing process.

 

Awesome! Here comes the real crunch. You may be wondering which inbound marketing strategy you should opt to get the maximum benefit. You have heard a lot about inbound marketing and its benefits but are not sure which approach will work best for you.

 

If you are reading this, then it's a good start, as this blog will give you insights to some of the most trusted inbound marketing strategies which are used by many successful businesses.

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