Picture this - you are living in Singapore, and there’s a seminar conducted in the US. Attending the seminar would add value to your business as the speaker is an expert in your industry. However, spending a humongous amount of money on flight tickets, accommodation, etc. for just a 2-hour seminar might seem like quite an expense. You want to attend the seminar, but you don’t have the money or time to attend it.
While talking to a lot of prospective customers every day, the question we face, what are the must-have skills for B2B marketing success? So we thought why not write in detail about it. So let’s look at the key skills required for a successful B2B marketing team.