We are all about #MarTech

SaaS Marketing : Where to begin...

[fa icon="calendar'] Aug 18, 2017 11:56:30 AM / by Shreyansh Surana posted in B2B Marketing, Digital Marketing, Marketing, Marketing Operations, Marketing Technology, MarTech, SaaS, SaaS Marketing

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SaaS companies have shown tremendous growth over the past few years. With the technological advancement, it’s now easier and cheaper to develop software and offer it on a subscription model.

Time is money, the famous saying becoming more relevant nowadays as more businesses are trying to cut on both

The 6 essentials to succeed in Marketing Operations

[fa icon="calendar'] Apr 21, 2017 10:37:43 PM / by Shreyansh Surana posted in B2B Marketing, Marketing Operations, Uncategorized

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Wikipedia describes marketing operations as a relatively young discipline within corporate marketing. While the scope of marketing operations varies from company to company, its activities range from handling marketing automation, social media marketing, SEO, pipeline reporting, ad management, data management etc.

Must-Have Skills for B2B Marketing Success

[fa icon="calendar'] Apr 6, 2017 1:46:58 AM / by Shreyansh Surana posted in B2B Marketing, Digital Marketing

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While talking to a lot of prospective customers every day, the question we face, what are the must-have skills for B2B marketing success? So we thought why not write in detail about it. So let's look at the key skills required for a successful B2B marketing team.

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