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What is Google AMP project and why you should pay attention

[fa icon="calendar'] Nov 7, 2017 3:21:33 PM / by Jyotsana Yadav posted in AMP, Fractional CMO, Google AMP project, Mobile automation, mobile marketing

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If you have browsed your mobile phone for getting the latest scoop on google, you might have seen Google AMP (Accelerated Mobile Pages) carousel or a small lightning logo, appears in the top search results. You might be wondering what AMP is and why everyone is talking about it. Well, whether you are tech or non-tech, you should know about AMP, as this is going to be the future of mobile marketing.

 

4.77 bn of world’s population is currently using a mobile phone, and it is expected to pass 5 bn by 2019. The mobile devices have become an essential part of our life. Apart from food, air, and water, we need the mobile phone to survive.

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