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Shreyansh Surana


Recent Posts

Grow your manufacturing business with these 7 digital marketing strategies

[fa icon="calendar'] May 18, 2018 10:51:47 AM / by Shreyansh Surana posted in Inbound Marketing, SEO services, social media marketing, Manufacturing, Industry 4.0, Account Based Manufacturing, HubSpot Email Marketing

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Are you a manufacturing company and you have been told digital channels are not for you! Stop relying on your traditional marketing approach and focus more on these 7 digital strategies to drive traffic to your website, create brand awareness and generate leads.

 

10 Tactics to Solve your Email Marketing Woes

[fa icon="calendar'] May 11, 2018 12:15:21 PM / by Shreyansh Surana posted in HubSpot Email Marketing

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With the explosion of social media websites like Facebook, Instagram, Twitter etc., people are in your face 24/7 with regular updates, videos, and photos. With this revolution in communication and visibility, businesses now have taken over social media to market their products. However, of all the marketing means used by the businesses, email marketing continues to generate highest ROI.

Learn how to grow your business by blogging

[fa icon="calendar'] Jan 30, 2018 10:36:42 AM / by Shreyansh Surana posted in Blog, Blog posts, Bloggers, Blogging, Digital Marketing, Fractional CMO, Grow your business

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In the current market scenario where everything is shifting online, any company, of any size -- whether it’s one-person business or an MNC -- must consider how digitization is affecting business as we know it. Business is shifting online. And, you need a blogging strategy to drive some of it your way.

Blogging, as you know, is one way to drive online traffic to your business.

 

And the reason we singled out blogging as your go-to-strategy for online is because it is the keystone that supports the rest of your online marketing.

SaaS Marketing : Where to begin...

[fa icon="calendar'] Aug 18, 2017 10:56:30 PM / by Shreyansh Surana posted in B2B Marketing, Digital Marketing, Marketing, Marketing Operations, Marketing Technology, MarTech, SaaS, SaaS Marketing

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SaaS companies have shown tremendous growth over the past few years. With the technological advancement, it’s now easier and cheaper to develop software and offer it on a subscription model.

 

Time is money, the famous saying becoming more relevant nowadays as more businesses are trying to cut on both and SaaS comes out to be the savior in this case, with maintenance responsibilities shifting away from IT department and quicker adoption across the workforce, SaaS has become a hot favorite.

 

You have a SaaS product and want to market it. Below is your pointer to begin with...

 

The 6 essentials to succeed in Marketing Operations

[fa icon="calendar'] Apr 22, 2017 9:37:43 AM / by Shreyansh Surana posted in B2B Marketing, Marketing Operations, Uncategorized

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Wikipedia describes marketing operations as a relatively young discipline within corporate marketing. While the scope of marketing operations varies from company to company, its activities range from handling marketing automation, social media marketing, SEO, pipeline reporting, ad management, data management etc.

 

By virtue of being the hub of marketing, the marketing operations team interacts with people from different disciplines which include product marketing, field marketing, inside sales, sales, PR & content team among others. In my experience, while working in marketing operations department here are the 6 essentials to succeed & become more productive.

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