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Facebook Will Soon Let Users Control the Data Flow. What Should Marketers Do?

[fa icon="calendar'] Sep 18, 2019 2:57:36 AM / by Gayathri Vishwanathan posted in social media marketing

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The landscape of marketing has changed ever since Facebook launched Facebook ads in 2007. From being a social network site where people could connect with each other, Facebook became an ideal platform for small-medium businesses to advertise their products and engage with their buyers. With its wide reach and with over 2.41 billion Monthly Active Users (MAUs) as on June 2019, Facebook is an important platform to consider while planning your marketing strategy. Its laser-sharp audience targeting options and other options such as location-based marketing and re-marketing campaigns had made it a hot favorite among marketers.

5 Marketing Strategies You Can Learn From These SaaS Companies

[fa icon="calendar'] Aug 28, 2019 7:52:57 AM / by Gayathri Vishwanathan posted in SaaS, SaaS Marketing, Marketing Strategy

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Let me ask you a few quick questions.

5 Common Challenges in Rendering E-mails in Outlook and How to Fix it

[fa icon="calendar'] Aug 19, 2019 3:21:33 AM / by Shreyansh Surana posted in HubSpot Email Marketing, Email Marketing, Design

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Imagine spending time creating a well-designed email with eye-grabbing design and good copy and then realizing that the email is not displayed the way it should for recipients using the service of certain email clients.

This is a common problem that most marketers face while sending emails to users, specially those who have Outlook as their email client.

How Can B2B Companies Leverage WhatsApp For Business

[fa icon="calendar'] May 31, 2019 6:47:04 AM / by Shreyansh Surana posted in social media marketing, B2BMarketing, WhatsApp, B2C Marketing

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It’s official now!

After months of speculation, Mark Zuckerberg announced the launch of WhatsApp ads from 2020.

Like Instagram stories, the WhatsApp ads will appear on the WhatsApp stories section, and you will be able to swipe up to visit the promotional page or the website of the brand. This essentially means you can send rich message formats, get discovered quickly, and drive business efficiently.

What SaaS Startups Need To Do To Improve Brand Visibility

[fa icon="calendar'] May 3, 2019 6:02:51 AM / by Shreyansh Surana posted in SaaS, SaaS Marketing

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You are young and you are in a highly competitive marketplace. The SaaS model has made technology more convenient, highly accessible, and commercially viable. Both the B2B and B2C world are increasingly adopting SaaS-based products. If you want to get noticed in this world that is increasingly dominated by digital, you have to get to the top of the search results page, because that is how a lot of people are going to be looking for what you are delivering.

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