We are all about #MarTech

Marketing Automation: A Game-Changer for SaaS Companies

[fa icon="calendar'] Feb 28, 2019 2:13:44 AM / by Shreyansh Surana posted in SaaS, Marketing Automation

[fa icon="comment"] 0 Comments

SaaS companies have given a major boost to businesses worldwide over the last few years. Instead of making large initial investments in technological infrastructure which can place heavy burdens on a new business, they can choose to pay a convenient subscription fee and use the services offered by SaaS companies remotely. The flexibility and the value this adds to a business's working model is what makes SaaS-based platforms so popular. The Statistics Portal estimates the SaaS market will be worth $132.57 billion by 2020 worldwide.

Why Should SaaS Companies Invest in Paid Marketing

[fa icon="calendar'] Feb 15, 2019 1:42:10 AM / by Shreyansh Surana posted in Digital Marketing, SaaS

[fa icon="comment"] 0 Comments

In our interaction with SaaS companies, we have been asked a common question - “Why should we do paid marketing?”

In this blog, we will tell you why paid marketing is important and why should SaaS companies include it in their digital marketing strategy.

5 Proven Digital Marketing Strategies for IT and SaaS Businesses to Grow

[fa icon="calendar'] Jan 8, 2019 1:57:57 AM / by Shreyansh Surana posted in SaaS, SaaS Marketing

[fa icon="comment"] 0 Comments

If you are in the IT and the Software-as-a-Service (SaaS industry), let me tell you, there cannot be a better time than this to grow your business.

The convenience of the subscription model and the maturity of cloud technology has made SaaS companies popular. In 2018 alone, 15 SaaS companies including Dropbox, DocuSign, and Spotify went public; while HubSpot launched HubSpot Ventures in December to invest in companies that build SaaS products.

How is Internal Digital Infra Better Than Aggregators

[fa icon="calendar'] Nov 22, 2018 10:31:07 PM / by Shreyansh Surana posted in real estate, real estate marketing, Digital Marketing for Real Estate

[fa icon="comment"] 0 Comments

Real estate industry has undergone quite a lot of changes in the past few years.

Earlier the real estate developers would list or advertise their property on newspapers, radio, TV commercials, and even hoardings.

Must-Have Skills for B2B Marketing Success

[fa icon="calendar'] Nov 22, 2018 9:11:52 PM / by Shreyansh Surana posted in Marketing, Marketing Technology, social media marketing, B2BMarketing

[fa icon="comment"] 0 Comments

While talking to a lot of prospective customers every day, the question we face, what are the must-have skills for B2B marketing success? So we thought why not write in detail about it. So let’s look at the key skills required for a successful B2B marketing team.

Subscribe to Email Updates