We are all about #MarTech

Why You Need to Merge Your Inbound and Outbound Marketing

[fa icon="calendar'] Jun 6, 2018 12:47:51 PM / by Shreyansh Surana posted in influencer marketing trends, Marketing Technologist, search engine rankings, social media marketing, HubSpot Email Marketing

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Okay, so you have already set up a business? Registration? Done. Paperwork? Done. Now how are you going to market your business to acquire your customers? Flyers? Advertisements? Grapevine? Emails? Content? Or you have already implemented a strategy but it is still not yielding results? Whatever strategy you may choose, make sure it falls under the ambit of your budget.


Grow your manufacturing business with these 7 digital marketing strategies

[fa icon="calendar'] May 18, 2018 10:51:47 AM / by Shreyansh Surana posted in Inbound Marketing, SEO services, social media marketing, Manufacturing, Industry 4.0, Account Based Manufacturing, HubSpot Email Marketing

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Are you a manufacturing company and you have been told digital channels are not for you! Stop relying on your traditional marketing approach and focus more on these 7 digital strategies to drive traffic to your website, create brand awareness and generate leads.


10 Tactics to Solve your Email Marketing Woes

[fa icon="calendar'] May 11, 2018 12:15:21 PM / by Shreyansh Surana posted in HubSpot Email Marketing

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With the explosion of social media websites like Facebook, Instagram, Twitter etc., people are in your face 24/7 with regular updates, videos, and photos. With this revolution in communication and visibility, businesses now have taken over social media to market their products. However, of all the marketing means used by the businesses, email marketing continues to generate highest ROI.

Account Based Marketing for Manufacturers : The Magic Potion

[fa icon="calendar'] Mar 20, 2018 3:32:56 PM / by Taniya Mishra posted in Account Based Manufacturing

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In this era of transformation, most of the manufacturing units get into a dilemma as to which marketing will work the best in hitting the bull’s eyes i.e. suitable customer with a suitable message.  The best marketing strategy they can opt for is Account Based Marketing (ABM).


 But before digging deeper, let's get started by understanding this term- Account-Based Marketing.


Top industry 4.0 trends in manufacturing industry - 2018

[fa icon="calendar'] Mar 13, 2018 1:04:54 PM / by Jyotsana Yadav posted in Manufacturing, Industry 4.0

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Due to dynamic change in economic, radical and marketing factors across the universe, manufacturing industry is also changing. A signification revolution is happening in this industry, and the name of this revolution is Industry 4.0

What is Industry 4.0?

Industry 4.0 is a fourth industrial revolution, which connects digital technologies with industrial processes, logistics, products, and services. It is fueled by robotics, AI, smart manufacturing and Internet of Things (IoT).

The first industrial revolution was of Factories, came in the late 1700s, the second industrial revolution was of Automobiles, occurred during the early 20th century and the third industrial revolution began after World War II, the era of Computers.

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